Master the 10 Communication Qualities
I discovered there were 10 Communication Qualities that the most successful networkers all had in common.
I was determined to develop these qualities in myself and equally determined to show my new distributors how to do the same.
My organization grew like wildfire once I had these qualities down pat. I also created a training tool my downline could
use to master these qualities themselves. I encourage you to become familiar with these qualities and decide you’re
going to master them as well.
Here’s a quick list of all 10 qualities –
Be interested in the prospect
Do not be distracted by anything
Have a sincere, friendly facial expression
Use the correct amount of assertiveness
Communicate easily – No tension, strain, fakeness, sounding rehearsed, stuttering or hesitating
Make sure your body doesn’t distract the prospect
Tell the truth
Know what you’re talking about
Communicate at the prospect’s level of understanding
Have the intention to make the person’s life better
I encourage you to make becoming an effective communicator one of your top professional goals. I say this because your success will largely be proportional to how quickly you develop these 10 communication qualities.
The 6-Step Inviting Formula
When it comes to inviting, I developed a 6-step formula that was the result of studying what successful networkers were doing. When I applied this to my own business and my income went through the roof very quickly.
Master this formula and you’ll see an immediate boost in self-confidence. You’ll avoid making costly mistakes, misconceptions and embarrassment. At the end of the day you’ll make more money.
Here’s a brief look at each of these steps –
1. Greet – The purpose of the greeting is to get your prospect to speak freely and open up to you. Without feeling forced or tricked.
2. Qualify – Here’s where you find out what your prospect needs, wants and doesn’t want as it pertains to your business. Get this right and you’ll know exactly how to best present and position your opportunity.
3. Invite – Now it’s time to ask your prospect to review information about your opportunity. And of course the information they’ll be reviewing is geared towards helping them achieve what they said they need, want or don’t want.
4. Handle questions and/or objections – The purpose of handling questions and objections is to get the prospect beyond what is apparently stopping them from attaining what they’ve stated they need, want or don’t want. When you know how to invite properly, this step is no longer a step to be feared!
5. Close to action – At this step, the goal is to complete whatever is being said or done and start helping your prospect fulfill their needs/wants/don’t wants. Here’s where you review the next steps and have the prospect agree to take those steps, i.e., watch a DVD, attend a meeting, etc.
6. Follow up or follow through – Here’s where you re-contact your prospect to follow up with them after they took action and keep them moving towards getting what they said they need, want or don’t want. When they’re ready to join, you follow through and help them through the process.
The Best Defense is a Good Offense
Typically you’re either going to invite your prospects to a business opportunity meeting where someone else is doing the talking, or you may get on a 3-way call with one of your upline. Or. . .you’re going to use some form of video or audio presentation to help your prospects see that what you have will help them get what they’ve said they need, want or don’t want.
Using third party credibility, whether in the form of someone else speaking i.e., a successful leader or upline in the company, or in the form of video and/or audio, is key to your recruiting efforts.
Using third party credibility accomplishes several things.
First, it takes you off the hook! You don’t have to worry or be concerned with doing the presentation. You can rely on others and on recorded presentations to get the job done for you.
It also establishes in the mind of your prospect that M.L.M is for real, that it is a viable way of doing business and that it is in fact an excellent vehicle for them to achieve whatever it is they say they need, want or don’t want.
Perhaps most importantly, it sets up a process of duplication that your downline can easily follow. Eventually they may use you on their 3-way calls depending on how successful you become. But until then, and even then, they’ll be trained to use third party presentation tools as part of their recruiting arsenal.